Senior Salesforce Marketing Cloud Developer
We are looking for an experienced Senior Salesforce Marketing Cloud Developer to join our team. In this role, you will design, develop, and implement scalable marketing automation solutions within Salesforce Marketing Cloud (SFMC) to support business initiatives across multiple markets. You will also provide technical leadership, mentor junior developers, and collaborate with cross-functional teams to deliver high-quality marketing campaigns and customer engagement solutions.
Your Role and Responsibilities
- Bachelor’s degree in Computer Science, Information Technology, Engineering, or a related field.
- 7+ years of overall IT experience.
- 4+ years of hands-on experience with Salesforce Marketing Cloud.
- Strong expertise in Salesforce Marketing Cloud architecture and marketing automation best practices.
- Experience with:
- Email Studio
- Journey Builder
- Contact Builder
- Automation Studio
- Content Builder
- Mobile Studio
- Advertising Studio (Audience Creation)
- Strong SQL skills for segmentation and data manipulation.
- Experience developing responsive email templates using HTML, CSS, AMPscript, and SSJS.
- Knowledge of email testing methodologies and campaign quality assurance.
- Strong understanding of customer journey orchestration and marketing automation.
- Experience working independently in distributed global teams.
- Excellent problem-solving, analytical, and communication skills.
- Ability to mentor developers and provide technical leadership.
REQUIREMENTS
What This Role Requires
- Design, develop, and implement solutions within Salesforce Marketing Cloud.
- Build, deploy, and maintain email campaigns, customer journeys, and mobile messaging initiatives.
- Develop audience segmentation strategies using SQL and SFMC data extensions.
- Configure and manage SFMC modules including Email Studio, Journey Builder, Contact Builder, Automation Studio, Content Builder, and Mobile Studio.
- Develop dynamic and personalized email templates using HTML, CSS, AMPscript, and Server-Side JavaScript (SSJS).
- Monitor and optimize campaign performance by analyzing reports and identifying trends.
- Ensure quality through thorough testing, validation, and troubleshooting of marketing campaigns.
- Lead SFMC development activities and mentor junior developers.
- Serve as the technical point of contact (POC) for one or more countries or business units.
- Collaborate with business stakeholders, project managers, and technical teams to gather requirements and deliver scalable solutions.
- Document technical processes, identify recurring issues, and recommend continuous improvements.
- Participate in Proof of Concepts (POCs) to evaluate and implement new Marketing Cloud capabilities and technologies
Working at Motivus
What Working Here Looks Like
- Guild community: You’re part of the [Data & AI / Backend / Cloud] Guild — a community of practitioners in your domain. Structured learning, peer review, and certifications happen here, not in isolation.
- Outcome accountability: Your work connects directly to a client result. We don’t measure activity — we measure delivery.
- AI in your workflow: Through AI Champions and Guild initiatives, you’ll actively use and shape how AI tools are applied to engineering work — not just hear about it in a townhall.
- Defined career path: Structured progression from individual contributor to technical lead to Guild leadership, with certifications and milestones that are visible, not arbitrary.
